Over recent months there have been some new developments for Outdoor Exposure Photography that are worth sharing. A new lifestyle magazine called Northwest, which is being distributed in 15 States through Barnes and Noble and Borders Book Stores, has begun publishing many of my images, including the cover of the upcoming issue. Photo Researchers, a large stock photography agency in New York, is now representing my photography and marketing it to publishers across the US and in 35 other countries. I am also being represented by a new art consultancy out of Colorado called Western Photo Gallery which sells fine art prints to corporate clients. BetterPhoto.com is the premier website for online photography courses and critiques from top professionals. Their monthly photo contests receive as many as 40,000 entries and their newsletter goes out to over 25,000 individuals. Several of my photos have recently been recognized by BetterPhoto including two second place awards and two photo of the day features.

I recently went through a significant change in the way I have my photos printed. For about 7 years I produced all my own prints using ink jet printers. First a Canon and then an Epson Stylus PRO 7600 with Ultrachrome ink. I loved that I could be in control of the entire process, print on demand and easily print test proofs. I also thought it was the most cost effective way of printing and that the quality was on par with any print lab.

Within the last year I have had a change of perspective and have now switched over to using a professional print lab to produce all my prints. Two factors contributed to my switch. First, as my 7600 got a couple of years under its belt, combined with the fact that I sometimes go for a couple weeks without printing anything, it began to have issues with ink nozzles clogging, creating banding in my prints. I would then need to spend as much as two hours running the cleaning cycle to clear the nozzles. The time lost, as well as the cost in wasted paper and ink, became a source of stress and frustration. Admittedly, I have many photographer friends who properly maintain their printers and don’t suffer similar issues.

The second factor was my discovery that when printing on coated, non-absorbent papers (referred to as RC papers), such as glossy or semi-gloss, solvents in the inks are not absorbed by the paper and instead evaporate over time. When such a print is framed, the evaporating solvent condenses on the inside of the glass leaving a visible foggy residue. The issue is widely commented on in web forums and the offered solutions include waiting several weeks to frame prints, or to layer newsprint between prints and stack books on them for 48 hours to draw out the solvent. I didn’t have any luck with the newsprint approach, and some other prints that I let cure for a month and a half still fogged the glass when framed. To read an article specifically about the fogging problem click HERE. Much more can be found with a quick Internet search.
The combination of the two problems drove me crazy enough that I began having West Coast Imaging produce all my prints. They aren’t cheap, but the quality is amazing and they deal with maintaining the equipment and stocking paper and ink. Since the evaporation issue isn’t a problem with canvas and fine art papers, I have them print these with their Epson ink jet printer. For all my glossy and semi-gloss prints, I have them use their Chromira printer, which uses traditional chemistry based “wet” printing. In the end, I think that wet printing on glossy paper give superior results in color and contrast and it eliminates the strange reflections created by different ink densities when viewing ink jet prints at an angle. In addition, I like the selection of papers, such as Fuji Crystal Archive and FujiFlex super gloss, that are available with Chromira prints. Most importantly, the prints can be framed right away and don’t leave any residue on glass.

I still think that ink jet printers offer great color and quality and a lot of control and convenience for amateur and professional photographers alike, as long as one has the time and patience to maintain them and the evaporating solvent issue isn’t a concern. If you know anyone who wants to buy a 7600, mine is available for a really good price. I’ll probably get a 13″ ink jet for test prints and printing cards and small prints on matte papers.

Q: How would you advise a budding photographer such as myself or classmates to begin marketing themselves? And how do you market yourself now if different than before?

A: A lot of marketing depends on the type of photography you plan to specialize in. Portrait and wedding work is a very different business from commercial photography or photo journalism and they all require different approaches. Landscape, nature and travel photography like I do is different again. I can’t speak too specifically about portrait, commercial and journalistic photography, but there are tons of good websites, books and seminars out there. Portrait and commercial photography probably have the greatest potential to make money.

My goal is to work for myself, shoot what I want to shoot on my own schedule and then find markets for the images I create. At this time, my main markets are art collectors, corporate art collections, print media (magazines, calendars, cards, posters, etc.), advertising and web design. For students interested in this type of photography, word of mouth and name recognition is huge. Developing a web presence is critical these days by building a professional web site, blogging, posting on photo forums, and entering contests on a regular basis. I also keep a growing email client list and send out regular email newsletters. At the student level, this is also a good time to begin making contacts in the industry and getting to know publishers, gallery owners, seasoned photographers, art consultants and so on. Assisting an established photographer or working for a publisher can give a good idea of how the system works. Getting your work out in public is another key factor. Look for contests, community art shows, restaurants, banks, galleries, art fairs, offices and any place else that shows photos to the public. Don’t count on selling a lot of work early on in these venues, but look at it as good exposure, a chance to meet people, share your ideas, get reactions from the public (wear your thick skin), see what others are doing, learn how to develop a first class way of presenting and try to stir up some buzz around your name.

I’m at the point where I also give presentations to groups, send out postcards to potential photo buyers, submit images to magazines and publishers and work with galleries, art consultants and stock agencies that help to market me and get me out to even broader audiences. It takes time and constant work to build this all up. I’m not sure I’m doing much different now than before, I just keep adding new branches to my strategy, improving my approach and broadening my reach.

Q: Have you dealt with stock photo companies at all? If so what are your thoughts on them?

A: I work with a couple of stock agencies that represent my work. There are many dedicated stock photographers who make a good living. To succeed solely as a stock photographer, you have to be willing to shoot any subject that there is a need for (puppies, babies, medical equipment), have an understanding of the elements of what makes a valuable stock image and produce huge quantities of work every month. There is an old adage that says you can expect your stock sales to average out to $1 per image per year. That means to make $30,000 a year you need to have 30,000 images on file and being actively marketed, and those images need to be constantly added to and updated.

That being said, I know that I can’t produce enough quantity, nor am I willing to shoot things I’m not interested in, to support myself strictly on stock. However, I have an ever growing collection of images that I might as well have available for licensing as one of my sources of income. I license stock through my own website and with two other agencies that market to different types of clients. Some agencies will want you to sign an exclusive contract that doesn’t allow you to work with anyone else. Almost all stock agencies will want exclusive rights to market the specific images you submit to them for a period of a few years.

It is important to find the right fit when deciding how to represent your stock. Self representation gives you the most control and the most profit, but it is hard to have the kind of reach and connections that an agency does. The right agency can get your photos out to a much bigger audience, but of course they take a cut.

The big thing to watch out for is the new trend of stock agencies on the web that will take pretty much anyone and all you need to do to be represented is pay a monthly or yearly fee for hosting your gallery. Such outfits don’t actually care if they sell a single image since their income comes from the fees and the more photographers they get to join, the more they make without the need to sell anything. Agencies that only get paid when they sell images have a much bigger incentive to bring in good photographers, aggressively market your images and actively search out and stay in contact with reliable photo buyers. Avoid any stock agency that wants you to pay them a fee to represent you.

Q: As far as your intent goes when it comes to taking photo’s do you have a client or market in mind when you shoot a photo? Or do you seek potential clients after you have the images?

A: I do some of both. I really like to shoot for myself and chase my personal vision, but I also go after specific shots if I think there is a market for them. However, I do this all within the framework of my style of landscape, nature and travel photography. I have never set up a studio shoot, or hired models to create photos that I thought would sell. However, when I’m out shooting the landscape, I will also look for compositions that include roads in them because I work with an agency that provides backdrops for computer generated car ads. Normally I would rarely include a road in my photos. I also try to shoot some of my images composed in a way that would allow for text to be added or to be conducive to fitting in an ad layout. I also do assignment work from time to time, where I’m hired to create specific photos. This is when I most often end up shooting something I wouldn’t otherwise, such as furniture, architecture, cars and people.

Q: What would you have done differently (in regards to your photography career), knowing what you do now?

A: If I could start all over I would get into it as a career much earlier, when I was still single, so that I could have moved around, taken a variety of types of jobs, spent time on the road, lived on a modest income and spent more time being in the main flow of the industry. I also would have looked for some formal education in running a business instead of learning it the hard way. On the other hand, I think starting out later like I did I’m much more confident, focused, mature and world wise than I would have been starting out in my early 20’s, so perhaps I’m doing it right.